The Economics of Higher Purpose (Summary)
ebook ∣ Eight Counterintuitive Steps for Creating a Purpose-Driven Organization
By Robert E. Quinn
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getAbstract Summary: Get the key points from this book in 10 minutes.
Business educators Robert E. Quinn and Anjan Thakor define a business’s purpose in clear practical terms any leader will understand. They repeat and reinforce their mantra: Your authentic purpose already exists. You must discover it, not invent it. Every business decision and action a leader takes must reflect his or her organization’s reason for being, despite the cost. Only then will your employees believe in and embrace your purpose. Only then will you ignite the loyalty and effort that an authentic, shared mission inspires. Profits will follow.
Book Publisher:
Berrett-Koehler
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