The Creative Mindset (Summary)
ebook ∣ Mastering the Six Skills That Empower Innovation
By Staney DeGraff
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getAbstract Summary: Get the key points from this book in 10 minutes.
Today’s organizations understand that survival hinges on driving innovation. In this engaging text, master innovators Jeff and Staney DeGraff extoll the importance of unleashing individuals’ creative capacities. Drawing on extensive research into creative thinking and real-world studies, the pair introduce six key creative-thinking skills – encompassed in the acronym CREATE – worth mastering: Clarify, Replicate, Elaborate, Associate, Translate and Evaluate. By nurturing the right mind-set and skills, anyone can learn to boost their creativity and their personal or their company’s innovation.
Book Publisher:
Berrett-Koehler
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