The Brains and Brawn Company (Summary)

ebook How Leading Organizations Blend the Best of Digital and Physical

By Robert Siegel

cover image of The Brains and Brawn Company (Summary)

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getAbstract Summary: Get the key points from this book in 10 minutes.

Stanford lecturer Robert E. Siegel uses the human body as a metaphor to explain how industry-leading companies combine digital knowledge management with down-to-earth functional competencies. He emphasizes areas such as logistics and manufacturing that date back to the dawn of the Industrial Revolution. Siegel offers detailed, inspiring backstories of how companies succeed by creating this fusion between the digital and the physical — the brains and the brawn.

Book Publisher:

McGraw-Hill

The Brains and Brawn Company (Summary)