The Activation Imperative (Summary)
ebook ∣ How to Build Brands and Business by Inspiring Action
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getAbstract Summary: Get the key points from this book in 10 minutes.
In today’s fragmented marketing landscape, advertisers must choose among social media, print, broadcast, mobile, Internet and database marketing – and more. Despite this expanding complexity, consumers expect a seamless experience across all marketing channels. Marketing experts William Rosen and Laurence Minsky offer the “Activation Imperative Method” for achieving “cross-functional synergies” in all of your promotional efforts across every channel. The text shows marketers how to leverage and align various media channels to enhance the impact of their marketing and offers a logical, helpful approach to consumer-centric marketers.
Rowman & Littlefield Publishing Group, Inc.