Sell with a Story (Summary)
ebook ∣ How to Capture Attention, Build Trust, and Close the Sale
By Paul Smith
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getAbstract Summary: Get the key points from this book in 10 minutes.
A good story transforms your sales pitch and selling relationships. Corporate trainer Paul Smith explains why stories matter and how to create great ones. He concludes each chapter with activities to help readers identify, draft, develop and practice their stories. No matter your industry, Smith offers helpful guidance to making your sales calls more personal so your customers see who you are, what you offer and why they should work with you. getAbstract recommends these concrete, applicable lessons to help all salespeople add vitality to their sales presentations.
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