Monetizing Innovation (Summary)
ebook ∣ How Smart Companies Design the Product Around the Price
By Madhavan Ramanujam
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getAbstract Summary: Get the key points from this book in 10 minutes.
Consultants Madhavan Ramanujam and Georg Tacke offer a no-nonsense path to successful product design. Most companies go directly from idea to product design. They never know whether customers want and will pay for a product until after its launch. The authors describe “nine rules” for products and services designed to meet immediate client demands and “willingness-to-pay.” getAbstract recommends this clear guide’s sensible advice to anyone planning a new product or service.
Book Publisher:
Wiley
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