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getAbstract Summary: Get the key points from this book in 10 minutes.
Most people’s attention span is only eight seconds. How can businesspeople with products or services to sell reach consumers through today’s fog of useless information, distraction and alienation? Communications expert Sam Horn offers a new, practical, applicable approach in her insightful and fun-to-read manual. Her “INTRIGUE” technique for presentations that stick will help you find the “phrase that pays,” “cause aha’s with ha-ha’s” and “put your words into a beat so they’re easy to repeat.” Marketers can put her down-to-earth concepts instantly to work to build their brands and increase their profits.
Book Publisher:
Berrett-Koehler
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