Competing Against Luck (Summary)
ebook ∣ The Story of Innovation and Customer Choice
By Clayton M. Christensen
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
Loading... |
getAbstract Summary: Get the key points from this book in 10 minutes.
The “Theory of Jobs to Be Done” unlocks the mystery of successful product innovation – a mystery often dismissed as luck. “Jobs Theory” holds that people don’t merely buy goods, they “hire” and “fire” products based on whether those products do the “job” that consumers need done. Companies practicing Jobs Theory know their understanding of consumer behavior helps predict successful innovation. Best-selling author and Harvard Business School professor Clayton M. Christensen and his co-authors Taddy Hall, Karen Dillon and David S. Duncan explain that the detailed observation of targeted customers – in their struggle to make progress – leads to a precise narrative that specifies the Job to Be Done. Such a narrative can serve all levels of an organization as a decision-making guide and a map of the need for an innovative product. getAbstract recommends this leap forward to professionals tackling product innovation and anxious to get it right.
Book Publisher:
Copyright © 2016 by Clayton Christensen, Ridgway Harken, Taddy Hall, Karen Dillon Perez and David Duncan. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers