"Loren Coleman has the experience to understand what it means to kickstart a project."
~Thomas Gofton, Lynnvander Studios, 25 Campaigns (>$10M in total funding)

There is nothing in this Best Practices guide you can't learn for yourself with enough research time and a little trial and error. I want to be clear on that right up front. There is no secret template. No cheat code to game the algorithms. Crowdfunding rewards ingenuity and hard work.
Writers should be familiar with both.
The purpose of this guide is to help you trim time you'd have wasted getting started, focus your early research, and offer some specific knowledge I (and others) have field-tested and continue to use when building and running our own campaigns. To remove those early fears, and help prevent you for making the worst of the early mistakes.

"A book that every fiction writer should get. Especially if they want to make money with their writing."
~Dean Wesley Smith. WMG Publishing, 18 Campaigns

"As a first-time fiction Kickstarter, I found the Best Practices guide invaluable not only in helping to set up my campaign at a nuts-and-bolts level, but also in establishing the right mindset to run a successful campaign."
~Jon Auerbach, Guild of Tokens, First Campaign