一个公关人的自我修养

ebook

By 宋睿

cover image of 一个公关人的自我修养

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"小道消息"主笔冯大辉、虎嗅网创始人李岷、"花花世界"主笔徐微倾情推荐!辛辣的笔调、戏谑的文字,让你快速掌握一个公关人必备的知识与技巧!一本另类公关成长升级手册,讲透职业公关的道与术。从入门到专业,一个公关人成长必须具备哪些能力与素养?一家企业的品牌文化建设,需要怎样的公关思维?遭遇公关危机,一次成功的危机公关应该是怎样的?面对公关战,如何才能体面地赢得舆论支持、获得胜利?......请记住:公关并不简单,它是一种行为艺术!本书作者有感于国内公关行业的不规范与不专业,从理论和实践出发,通过生动有趣的语言、专业的理论知识、经典实用的案例,讲述一名专业公关人所应知晓的"道"与"术"。该书不仅是一本面对公关从业人员的指导手册,也是普通人了解公关知识、提升自身人际关系的简明指南。

一个公关人的自我修养