The new millennium is on the horizon and Alekzandr – the Vinyl Tiger – has a new and unexpected notch to add to his belt; critics' darling.

But attitudes and tastes are changing at a pace that no one has seen before.

And as Alekzandr prepares to enter his forties, the world of pop is transforming before his eyes. The internet and a new generation of artists and fans have finally commandeered popular culture and will ultimately decide if Alekzandr endures in his third decade of pop or not.

All the while, Alekzandr will have to navigate a series of reckonings that turn everything in his world upside down, his life never to be the same afterwards.

And although Alekzandr is accustomed to making waves, not just music, not even he is prepared for how murky the waters get.

Join Alekzandr in this, the third part of a series that documents his ups and downs throughout the eighties, nineties and noughties.

A pop fiction series rich with pop cultural references, Vinyl Tiger is a stark reminder that self belief is the only thing we can rely on in a world that is constantly shifting in front of us.