Do the Right Thing. Grow Your Business. Profit Wisely.

Using the principles in this book, Jeff Morrill built businesses from scratch in automotive retail, real estate, telecommunications, and insurance that generate over $100,000,000 in annual revenue. His achievements in building flourishing, ethical companies have been featured in a variety of national media including USA Today, Entrepreneur Magazine, Automotive News, The Boston Globe, and others.

That's because Jeff knows the secrets to building highly profitable businesses: how to create systems and procedures that produce profits automatically by focusing on doing the right thing every time. For the first time, Jeff shares all of those secrets in one place.

You really can outsell your competitors without selling out your integrity. Contrary to popular belief, taking the high road really is the straightest path to the bottom line. You'll learn how to earn more profits consistently in business while staying true to your values.

Insights you can apply immediately to improve your business, have more fun, and serve others.