An online course may be the ultimate form of passive income. Not only can people find your course on their own, but it also commands a sizable payment.

However, getting people to buy an online course from you is an entirely different story. A course is usually at the end of your sales funnel.

The start of your funnel is free content or services. As people travel down your funnel through email marketing, books, and videos, they begin to know, like, and trust you.

Once you have their trust, it will extend to your course. Long story short, you have to create content or provide value well before someone drops $500+ on your online course.

If you can succeed in gaining favor, your course can be financially rewarding and take you to a much higher bracket of passive income.