Mexico is the largest Spanish-language market in the world, with over 120 million Spanish speakers. It also boasts a growing number of enthusiastic readers. Since 2006, the average number of books read each year by individuals in Mexico has more than doubled. With a growing readership and widespread government support for the local publishing industry, Mexico has emerged as a significant export market for Canadian publishers. This market guide includes information on: - The Mexican book market - Key market players - Formats and pricing - The role of digital publishing and its opportunities - Sales and distribution channels - Considerations when choosing a distributor - Print-on-demand - Selling rights to Mexican publishers - Marketing strategies