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冯仑的成功是中国"书生"的胜利，他作为草根一族，在中国这快速发展的几十年里，也和这个国度一道成长起来，成就了他的"商业帝国"。他用近乎"粗俗"的语言讲述最深刻的真理；他信奉老庄，不善理财；他玩转冯氏江湖，打响"绿色"革命。本书用轻松幽默的语言娓娓道来冯仑的传奇人生，让我们一起看他如何"草根逆袭"成就万通，臻于完美。
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