Your Journey begins Now!
ebook ∣ Start and Market your own successful counselling or coaching private practice in South Africa
By Erna Benson-Karp

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This book is instrumental for all Small Business Entrepreneur Start-Ups, including Private Practitioners in the Counselling and Coaching fields. Within this book, you will find ideas, exercises, information, and easy-to-follow guidelines. It is divided into ten parts, and include: One – Your Journey Begins Now
Studies and registering with the correct Councils Two – Your Journey Continues
Creating a Business Plan, a Vision Board, Setting Goals, Budgets, and finding the ideal office space. Deciding on a Business Name and
Registering through CIPC and CSD Three – The Journey is You
Deciding on your Niche. Designing the Logo, Electronic Mail Accounts, Website, Stationery, Email Signature and Disclaimers. Forming a
Solid Client Base and Referral List. Planning Office Décor. Pricing and Fees, Insurance and offering additional Session Alternatives Four – The Journey Needs to be Shared
Marketing, including networking, blogging, podcasts, listings, billboards, and social media. Various handle names, packages and specials Five – The Journey Continues One Step at a Time
Step by step checklists Six – Helping Others with their Journey
Initial session documents, including intake forms, agreements, questionnaires, progress notes, and email templates Seven – Needing Extra Moola for the Journey
Alternative marketing and income options, including support groups, training and products Eight – The Journey Does Not Come Without Obstacles
When things go wrong and how to get back on track Nine – Do Not Get Discouraged if you Pick Up a few Bruises
Gives clarity on why counselling and coaching might not always work Ten – The Journey Never Ends
Final words of encouragement and wrap-up|This book is instrumental for all Small Business Entrepreneur Start-Ups, including Private Practitioners in the Counselling and Coaching fields. Within this book, you will find ideas, exercises, information, and easy-to-follow guidelines. It is divided into ten parts, and include: One – Your Journey Begins Now
Studies and registering with the correct Councils Two – Your Journey Continues
Creating a Business Plan, a Vision Board, Setting Goals, Budgets, and finding the ideal office space. Deciding on a Business Name and
Registering through CIPC and CSD Three – The Journey is You
Deciding on your Niche. Designing the Logo, Electronic Mail Accounts, Website, Stationery, Email Signature and Disclaimers. Forming a
Solid Client Base and Referral List. Planning Office Décor. Pricing and Fees, Insurance and offering additional Session Alternatives Four – The Journey Needs to be Shared
Marketing, including networking, blogging, podcasts, listings, billboards, and social media. Various handle names, packages and specials Five – The Journey Continues One Step at a Time
Step by step checklists Six – Helping Others with their Journey
Initial session documents, including intake forms, agreements, questionnaires, progress notes, and email templates Seven – Needing Extra Moola for the Journey
Alternative marketing and income options, including support groups, training and products Eight – The Journey Does Not Come Without Obstacles
When things go wrong and how to get back on track Nine – Do Not Get Discouraged if you Pick Up a few Bruises
Gives clarity on why counselling and coaching might not always work Ten – The Journey Never Ends
Final words of encouragement and wrap-up