Product Marketing Management is one of the most important fields that you can grow your career in. This book is focusing on the Product Marketing Management function in the international company environment. The book provides simple steps for you to consider to shine at your workplace and become one of the most influential people in your company.

Many of the examples on the similar title focus on one particular industry or start-up environment, this book is targeting a wider audience with a focus on the key aspects of the Product Marketing Management role from roadmap management to go to marketing planning.