cover image of The Third Screen

The Third Screen

Marketing to Your Customers in a World Gone Mobile

by Chuck Martin

ebook

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   Not today

Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.

Publication Details

Publisher:
Nicholas Brealey Publishing
Imprint:
Nicholas Brealey America
Publication Date:
2011

Format

The Third Screen
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