In the 1990s, in the name of "revolutionary business models," businesses took on massive risks almost without concern. They were burnt — badly. Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Now, there's a whole new way to think about risk: one that liberates you to act, while protecting you against danger. Dr. Sayan Chatterjee shows how to identify high-risk high return opportunities, and then systematically manage and reduce those risks up front, as you design your initiative... not after you operationalize it. Chatterjee draws his decade of breakthrough research on business research: work that's been recognized by institutions ranging from the Harvard Business School to the London School of Economics. Using his techniques, you can safely pursue opportunities your competitors will walk away from — and sustain profit growth far into the future.