<p>In Strategy that Works, Ian Mann discusses – and debunks – a number of popular theories of strategy before presenting his unique approach based on many profound insights that have never before been gathered together in one place to form a coherent theory and method. He explains the difference between strategy and mere analysis parading as strategy; he shows how to build scenarios for uncertain futures; he provides key questions that will help guide one to develop an effective strategy; and he demonstrates how important it is that the strategy becomes the organisation's culture.<br>Clear, insightful and entertaining, Strategy that Works makes strategy accessible to managers at all levels, in all sizes and types of organisations.<br>Ian Mann is one of South Africa's top business consultants, and he is well known from his newspaper columns, his radio and TV appearances, and his training seminars.</p>