Whenever you start a new endeavor you face a learning curve. When you graduate from college and start a job, there's a learning curve. Enter a trade school and you'll be on a learning curve for the entire term. Want to take up knitting as a hobby? There's a learning curve for that. So too with writing fiction, self-publishing and book marketing.

That's what this book is about: the learning curve for those activities.

This book won't teach you how to master those topics. Rather, it enumerates the strengths, weaknesses, opportunities and threats that you'll face. It provides a roadmap that you can use to surmount the weaknesses and threats. Armed with this information, you can avoid the many pitfalls and traps awaiting you.