The aim of Stickman Rules!- Let's DO Well is to provide children with a resource for all the tricky questions they may have concerning cancer. Being such a scary word and not something that people talk about freely, children can sometimes become quite fearful when someone they love gets sick. Children are amazing at being able to process the truth and Stickman Rules! - Let's DO Well is about allowing them to have those difficult yet important conversations. This is done through the use of two lovable characters, Stickman and Pitman. Stickman's very simple yet respectful explanations, takes Chloe and Freddie on a journey of self expression, courage and personal responsibility.