There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.

They'll learn how to:

- -Create a brand that lets them charge what their offering are worth

- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.

- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.

- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.

- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.