This book provides a linguistic snapshot of a small urban place, the town of Veliko Turnovo in Bulgaria. It investigates public signs and the inscriptions on them from the perspective of linguistic landscaping studies (LLS), a branch of sociolinguistics. Its study of the local linguistic landscape is carried out in the context of globalization and cultural and linguistic super-diversity. The book focuses on the presence of foreign languages in the Bulgarian public space with a particular emphasis on the use of English as Globe Talk. It also explores the different kinds of literacy, which people manifest when they produce their inscriptions. The book will be of interest to researchers in the fields of sociolinguistics and LLS, translators, and language teachers.