Hi there, thanks for showing interest in this book, I hope you'll read it!!!

Oops, think about this, judging from the tone by which I have said this short Introductory sentence, doesn't it trigger a little bit more remorse in you to actually buy and read his book? If it does, then awesome, that's because I'm using a polite form of manipulation to make you want to read my book.

Imagine having the power to convince people subtly in ways they don't even notice and be able to get them to yield to your requests. Isn't that awesome?

The other way round, imagine being able to detect that someone is trying to manipulate you and using NLP techniques to prevent them from doing so... That's also cool right? THAT'S WHAT THIS BOOK IS ALL ABOUT...