Negotiation can be termed as a result-oriented discussion or conversation between two or more people with the purpose being reaching a mutually-beneficial conclusion. In most instances, the result benefits all parties, but there are times some or single member of that party carries the day. With negotiation skill, one can easily resolve differences among the participants in that discussion to achieve a beneficial outcome for the groups and individuals involved in the negotiation process. Not everyone has what it takes to negotiate beneficially; some skills are required to do this successfully. Be that as it may, virtually everyone can learn these skills. Individuals working with marketing and sales portfolio will benefit a lot from negotiation skills. It is normal for each of the customers to insist on having his or her way, but a good negotiator knows how to find a common meeting ground between the customer and the company he or she is representing. The skilful negotiator can find a mutually advantageous position for all the parties involved.