"The world doesn't need more big ideas. There are plenty of those. The world needs courageous souls like you who believe in the power of their work to uplift millions." - Alok Appadurai

Packed with sharp insight and hypnotic storytelling, Maximum Impact Potential puts a new lens on the entrepreneurial narrative of impact, service, and leadership. With clarity and passion, Appadurai explains how to own your value, harness the velocity of capital in your business, and establish an Impact Empire that will create an ongoing legacy of positive change for your family, your community, and the planet.

Drawing on his experience as a visionary CEO, top-level coach, and founder of multiple impact-driven companies, Alok Appadurai equips movement makers with the skills they need to operate at the intersection of wealth and impact, move money through their visions, and make a difference on a global scale.

It's time to stop being a martyr to your cause, and start uplifting millions. If you're ready to put real momentum behind your ideas for positive change, scale your impact-driven business, and touch a million people (or more) in your lifetime, this book is an absolute must-read.

People are saying ...

"In a world where people are so hungry to make an impact but so lost as to their own potential Alok gently opens the door for people to see their own light. Maximum Impact Potential is a rare find: a book that stirs you, encourages you, and rattles you to step up to the life you were meant to live. Read it in one sitting, because life is short and your potential is waiting!" - Suzanne Evans, New York Times best-selling author and founder of Driven, Inc.