Did you know that over 70% of executives and CEO's believe innovation and empathy are key to their company's growth, yet most don't know how to incorporate either into the company culture?

Many struggle to successfully innovate in their work or personal life, but author and researcher April Bell has zeroed in on the power of empathy and the ability to embrace risk.

In her book, The Fire Starter: Igniting Innovation With Empathy, she explains why empathy is crucial for innovation, how you can further develop and strengthen your own empathy, and how you can use it to fuel inspiration and solutions. Bell combines engaging personal stories with research to provide readers with a simple framework helping them connect to greater human truths to solve big problems.

In FireStarter, through a series of self-explorative questions and exercises, you will discover:

How to use your own curiosity to become more empathetic

How to reframe the desire for perfection to open new pathways for innovation

Why discernment is essential to any problem solving process

April Bell's The Fire Starter: Igniting Innovation With Empathy will give you the tools to ignite creativity, empower relationships, and inspire possibility through empathy and self-discovery.