Fred Schebesta, phenomenally successful entrepreneur and founder of Finder, shares the stories, mistakes and insights from his incredible business journey to inspire you to kickstart your business idea and reach unimaginable success. From building websites in his university dorm room in 1999, to successfully pivoting half a billion dollar global business, Finder, into a fintech app during the COVID-19 pandemic, Fred shares the highs and lows of starting a business and reveals his ten guiding principles to build a 'phoenix' company that leaves behind a legacy. Whether you've started several businesses, have an idea but aren't sure where to start, or you're sick and tired of doing the same thing, this book is the launchpad you need to get fired up and Go Live!