Call a Business Angel provides a commonsense approach to complex start-up and SME business issues. Many businesses fail not because of a poor idea but because of poor analysis and execution. In this practical guide, Dr Eileen Doyle provides proven insights and the quality basics of how to analyse ideas and turn them into sustained business success. It is the must-have 'how to' book for start-ups and SMEs, written by one of Australia's leading commercialisation experts.