Employees need to be motivated and satisfied with the conditions, opportunities and benefits that the corporation gives them, while customers expect to be satisfied with the products purchased, the seller's attention and even the after-sales service. In addition to this, the financiers expect that the company will continue operating satisfactorily and they can obtain reasonable returns on their investments.

In this sense, worker satisfaction, customer satisfaction and financial health are three fundamental pillars of business success. Obviously, a corporation cannot survive without the support of its workers, customers and investors.

Therefore, in order to meet business objectives, the senior management is responsible for measuring worker satisfaction, knowing the degree of customer satisfaction and taking actions that guarantee financial health (overcoming the institutional imperative), diagnosing and solving organizational problems, and at the same time, avoiding, minimizing and overcoming adverse events that affect the corporation and third parties related to it.

This literary work provides relevant guidelines and recommendations, aimed at promoting satisfaction in employees and consumers, and at the same time, maintaining the trust of investors, recognizing that every successful business meets at least these three premises (worker satisfaction, customer satisfaction and financial health).