Laws are broken. Rules get bent.

AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.

The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts!

The AXIOMS of Marketing are

Marketing Effectiveness Is Not Subjective
Likeability ‡ Effectiveness
High Accuracy = High Results
Lead Quality = 1/Lead Quantity
Knowledge Is Finite
Emotion > Facts

In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The axioms work virtually all the time, and when you defy one or more of the axioms, your marketing results invariably falls short of the mark.

What's the difference between a rule and an AXIOM?

A rule is a guideline to follow that has a strong probability of yielding the expected result. An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all. The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly: By obeying these AXIOMS, and making your promotions conform to them, you can substantially improve your marketing results. Conversely, when you ignore all or even one of these marketing axioms, you risk poor results and monetary losses.

One other advantage of mastering and following these 6 AXIOMS of marketing is that they, unlike marketing technology and channels, are immutable and do not change over time. "The same principles of human desire and methods of influence that guided the markets of ancient Greece are still operating today," writes Craig Simpson and Brian Kurtz in their book The Advertising Solution. "In order to get people to do what you want them to do, you have to understand what motivates them. You also have to know how to prevent yourself and your product to get their interest, their trust, and ultimately their willingness to call you, visit you, or send you their money."

What You'll Learn in The AXIOMS of Marketing