Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and "cut to the close." With this program, listeners will learn how to pin-point a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In What Clients Love, Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love — and need.