Popular radio personality Joyner offers his perspective on life, from growing up in a nurturing home in Tuskegee, Alabama, to the obligation to help the less fortunate to racial solidarity among African Americans. Joyner sees his format on the Tom Joyner Morning Show, heard by 10 million African Americans, as an expansion of local radio shows from the 1960s with "familiarity, compassion, news and information, some laughs, and music you want to hear." Joyner comments on a variety of issues, including pursuing personal dreams, parenthood, and the civil rights movement. He details his own career trajectory and his part in the uproar over the firing of Tavis Smiley from BET after its creator, black businessman Bob Johnson, sold the cable channel to Viacom. Joyner is unapologetically pro-black as much in his show as in his interests and philanthropic efforts to support black colleges.