Research by Emmanuel Elakhe, the author of the book Igbo Entrepreneurship Model, unveils the positive impact of culture on business performance which translates to an increase in output and employment.

Culture impacts varied aspects of human endeavour- it affects the way we think, our actions, choices, communication patterns, decision making, etc. The different ways in which resources are managed and allocated in various societies might not be farfetched from the culture existing therein.

The Igbo Entrepreneurship model is composed of skills that many can discover and learn. In this book, you will learn:

How culture impacts business performance.

The culture of capitalism and high productivity

The impact of Igbo entrepreneurship culture on the success of Igbo businesses

The impact of Igbo entrepreneurship on business strategies

The Igbo entrepreneurship model and the skills you can develop from the model

How to forecast employment and output using the Igbo entrepreneurship model

A new entrepreneurship model for with the introduction of technology

The Igbo entrepreneurship market model and how prices and output are determined