Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Library Name | Distance |
|---|---|
| Loading... |
Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. It argues against the accepted wisdom in advertising and demonstrates that a well-planned and well-executed ad campaign can and should have an immediate impact on sales.
Share
