Does Marketing Need Reform?

ebook Fresh Perspectives on the Future

By Jagdish N. Sheth

cover image of Does Marketing Need Reform?

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This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing—the synergistic alignment of company, individual, and societal interests.

Does Marketing Need Reform?