It's just so basic, isn't it? Every day in so many ways we all need to secure something – from the boss, work colleagues, at a meeting or even at home. Here are the techniques that help to create and present powerful cases. These methods are all very accessible and illustrated by anecdotes that show how they are used in both work and non-work situations. You might say that these are the techiques that help other people to decide correctly! And always in your favour.