This book relates to the two principal themes of the Cupids 400 Celebrations — the settlement of Cupids in 1610 and the origins of English settlement in Newfoundland and Canada. John Guy was an influential merchant and civic figure in Bristol and West of England history and an important figure in the early history of settlement in Newfoundland through his association with the London and Bristol Company and the colonization of Cupers Cove (Cupids). This book is the biography of one of the province's and country's most significant historical figures. It is the most authoritative source on John Guy: merchant, colonizer, Newfoundland governor, Bristol civic official and West of England landowner.