Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice.

Given these stakes, you can't afford to leave your online reputation to chance. This book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites.

Do not let others define you on the web. Take control of your online reputation now! Unlike guides written by professional marketing gurus, this book offers dozens of stories and case studies from the perspective of practicing physicians and engaged patients.

BENEFITS:

Bottom line: If doctors don't take steps to define themselves, patients will.