A vicious virus plagues the world, systematically attacking those who obsess over social media and taking the perfect selfie. As it spreads, leaving a devastating trail of destruction, it forces factions of survivors to form. But their competing motives lead to further disaster and a losing battle that shakes survivors to their core and upends the lives of society's most vain.

When a member of one of the factions falls victim to the virus, it sparks a series of horrific events that threaten not only those who have remained in the shadows but eviscerates the bond between brother and sister.

With a deadly virus intent on leaving no one unscathed, panicked survivors, a growing list of victims, and everyone's flaws and insecurities on full display, life spirals out of control. One by one, all will meet a brutal fate. The question is, when?

Will the social media obsession and the brutal efforts to reverse lead influencers and selfie-addicts to their fatalities?