This book provides a comprehensive outlook of expected long-term economic changes in the Western Balkans, inspiration for involved decision-makers, and ways to leverage the opportunities of the COVID-19 pandemic. It considers how the organizational aspects of enterprises, changes in consumer behavior, the rise of informational technologies, and the expansion of the digital market can create economic growth based on lower carbon consumption and sustainable growth based on green and clean solutions. The length and depth of the current economic crisis will depend on a combination of effective policies, incentives and management systems that can balance between the protection of public health and economic well-being.