The Lux Radio Theatre was one of radio's most popular series attracting Hollywood's top stars and boasting a lavish budget. The Lux Radio Theatre began in 1934 featuring dramas from Broadway, but there was not enough material to support the show. In an attempt to reverse the slipping ratings, the show was moved to Hollywood in 1936, where there was plenty of material and talent. In fact, filmmaker Cecil B. DeMille served as the host.