THE INTERNET HAS COME OF AGE and the virtual shop is here. You are in business and you have something to sell – products, services, or both. These days you are expected to do this, at least in part, online. But you're not sure what this involves. What do you need to know? Welcome to The Website Workout. Its purpose is to tell you what you need to know. Pursuing the fitness analogy, think of this book as your personal trainer, here to guide you through information, insights and exercises – gentle at first, and then gradually becoming a little more strenuous – that will leave you better equipped to make decisions about how to strengthen your online presence.