Have you ever reviewed a book at Amazon.com? Uploaded a photo to Flickr? Commented on a blog posting? Used tags to describe or access information? If you have, you've contributed user-generated content to the web. But while many librarians and information professionals have accepted their roles as creators and managers of user-generated content (UContent), many have not. This comprehensive text considers the reasons behind UContent's wild popularity and makes strong arguments for cultivating it. While describing his own UContent experiences, the author has prepared a well researched book that serves as an overview, a status report, a primer, and a prognostication. The chapters are full of examples, insights, tips, and illustrations designed to help you process, administer, and enjoy the UContent phenomenon.