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Marketing Principles

Business Essentials

by BPP Learning Media

ebook

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This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.

Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.

Publication Details

Publisher:
BPP Learning Media
Edition:
1
Publication Date:
2010
Series:
Business Essentials

Format

  • Adobe PDF eBook 16.8 MB
Marketing Principles
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