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Marketing and Promotion

Business Essentials

by BPP Learning Media

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This book is designed to be of value to anyone who is studying marketing, whether as a subject in its own right or as a module forming part of any business-related degree or diploma.

However, it provides complete coverage of the topics listed in the Edexcel Guidelines for Units 17 (Marketing Intelligence) and 19 (Marketing Planning), of the BTEC Higher Nationals in Business (revised 2010).

The book contains these sections:

  • Marketing Intelligence

  • Marketing Planning

    Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.

  • Publication Details

    Publisher:
    BPP Learning Media
    Edition:
    1
    Publication Date:
    2010
    Series:
    Business Essentials

    Format

    • Adobe PDF eBook 10 MB
    Marketing and Promotion
    Copy and paste the code into your website.