"This book highlights exactly what a great leader looks like, the challenges they must overcome, the questions they must ask themselves and what a great company looks like too. Many congratulations to James on what I am sure will be a remarkable success, just like WAVE, as well as a useful tool to many current and aspiring leaders".

- Paul Devoy CEO of Investors in People

Culture Redefined conveys an evolving case study based on the author's experience of starting a business that he grew, led and transitioned into an employee-owned business model. The book blends practical experience and personal reflections through the application of management theory. It identifies how the author created a best-in-class culture and applied transformational leadership. This resulted in his company ranking #1 of all small Investors in People© accredited businesses, operating in and around the UK construction sector.

The overriding goal of Culture Redefined is to promote a leadership strategy that works towards the progressive ideals of stakeholder capitalism as a concept that will help organisations survive and thrive during a time of change (post-pandemic). The target audience is those interested in the principles of stakeholder capitalism, including experienced management professionals and business owners; people with limited management experience but with a grounding in business management theory; business and management students, and people interested in exploring employee ownership as a fair and equitable business operating model.