The culture of a company not only impacts profitability, but can also change the lives of consumers, leaders and employees.

From JetWho to JetBlue offers an inside, behind-the-scenes look at the early days of JetBlue and the formation of its amazing culture — a culture that has made it one of the most successful airlines in the industry. This book shares key principles that are core to the airline's success and demonstrates how you can apply these principles to achieve similar results within any organization. You will discover

From JetWho to JetBlue speaks to leaders across any organization, new crewmembers of JetBlue, and anyone who has ever wondered about JetBlue's secret sauce or how to develop a similar culture that causes others to notice. Are you ready? Buckle your seat belt and get ready for takeoff!