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本教材是西南财经大学MBA中心《战略管理》课程组成员通力合作、共同努力的结晶。本着"传播知识、拓展思路、开发潜能、提高修养"的编写宗旨，本书立足中国企业现状，理论与实践结合，吸纳了国内外企业战略管理发展的最新成果，彰显了现代企业战略管理的现实背景与时代要求。以战略的视角，基于中国企业不确定性的环境挑战，研究了企业持续竞争优势的源泉，探讨了企业生存与发展的动因与本质。内容广博，剖析入微，是一本优秀的战略管理教材。...
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